Anatrans trains and gradually remits service delivery and sourcing responsibilities to well-performing farmer groups to reduce cashew-sourcing costs.Farmer Segmentation
Who are they?
About the SDM
How it works
Anatrans buys raw cashew nuts from POs and tracks the quantity, quality, and timeliness of each PO’s delivery. While farmer training and commercial assistance is offered to all POs (which graduate from 1- to 3-star segments), additional services are only offered to POs providing a minimum quantity, quality, and formal/professional management. 2-star POs receive capacity building, financial assistance, and diversification services, and 3-star POs receive additional support to get certification and access to the premium market.
POs are encouraged over time to professionalize and grow, enabling POs to graduate to access more extensive service offerings and take on larger commercial responsibilities, thus generating additional sources of income for the POs. As the POs professionalize, they gradually take over the service delivery to individual farmers from Anatrans and become more viable business partners for offtake.