Innovative Solutions

Innovative Solutions

Learn from other companies successfully working with smallholder farmers.

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Farmer Segmentation

Tailoring of services to farmers by applying segmentation and selection methodologies (targeting specific groups of farmers with specific services) is increasingly seen as a strategy for improving service delivery, but a lack of guidance for service providers on how to segment farmers for service delivery in a way that is cheap, easy, and effective remains a challenge.
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Anatrans trains and gradually remits service delivery and sourcing responsibilities to well-performing farmer groups to reduce cashew-sourcing costs.

The model works by segmenting producer organizations (POs), building their capacity, and incentivizing and empowering them to take on a bigger role in managing the supply chain including a growing role in the SDM.
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