Innovative Solutions

Innovative Solutions

Learn from other companies successfully working with smallholder farmers.

Farmer Segmentation

Tailoring of services to farmers by applying segmentation and selection methodologies (targeting specific groups of farmers with specific services) is increasingly seen as a strategy for improving service delivery, but a lack of guidance for service providers on how to segment farmers for service delivery in a way that is cheap, easy, and effective remains a challenge.

Anatrans trains and gradually remits service delivery and sourcing responsibilities to well-performing farmer groups to reduce cashew-sourcing costs.

The model works by segmenting producer organizations (POs), building their capacity, and incentivizing and empowering them to take on a bigger role in managing the supply chain including a growing role in the SDM.
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